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One Step Ahead: Deon Point From Concepts

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In partnership with New Balance, our ‘One Step Ahead’ series will explore the journeys of five creatives who have blazed their own trail within the sneaker industry.

Born and bred in Boston, Concepts originally started with a focus on skateboarding, before diversifying into a globally recognised sneaker retailer with a store in Dubai and also New York. From intricate packaging concepts to epic events that flip the traditional notion of a sneaker launch on its head, Concepts is one of the few retailers that continually push the boundaries of collaboration. At the helm is Deon Point, a New England-native that spent his formative years hassling store clerks for hook-ups long before he became the creative director. As the industry continues to expand at a surprising rate, Deon’s blue-collar attitude and flair for bold product design has kept Concepts at the creative forefront of the scene. We caught up with him to talk about his personal journey and the decisions that have helped shape his career.

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