Nike's Dylan Raasch Answers Our Burning Air Max 720 Questions

  has sneakerheads buzzing right now — mostly because it's a guaranteed heater we know practically nothing about. Thought to be the poster-child of 2019, the shoe appeared via a couple of suspect leaks before Nike with just enough titbits to leave us wondering.

We know the 720 is tall, and we know it’s Nike’s first fully fledged lifestyle Air Max. But what’s the logic behind that towering Air Bag? Why are new Air Maxes diverting from performance?

To fill in the blanks, we got in touch with the man who helmed its creation, Nike’s senior creative director, Dylan Raasch. Here are all the burning questions he’d answer, and some he wouldn’t.