Nike's 2018 Highlight Reel

What a goddamn year Nike had. With more sweeping turns and big-name drama than a Michael Bay film, their 2018 was characterised by turbulence. They weathered Drake’s mercurial moods, surmounted far-right protests, learned from internal shortcomings, and vaulted over all the bullshit to come out on top.

That’s the macro view. Zooming in offers a detailed account defining the modern Nike brand. And since you probably can’t remember what you did last week, let alone what Nike did all year, we’ve chopped up the Swoosh’s 2018 into easily digestible chunks.

Lace up your Monarchs. We’re going for a walk down memory lane.

After #NikeBoycott started trending, people posted videos of them burning their Nike shoes and images of their de-Swooshed socks. A Louisiana mayor even tried to ban them from his local area. Trump tweeted that they were ‘getting absolutely killed’, which turned out to be fake news because Nike’s shares closed out September 14 at a record high of $83.49. In fact, that was their sixth-straight day of record highs — a boon many attributed to their Kaepernick support. All we need now is for that loot to funnel straight into a Kaepernick signature.