Cart is empty

Go to SF Shop

A Look Back at the Early Years of Nike Presto Magic

Hero Nike Presto Early Years Favourites FeatureHero Nike Presto Early Years Favourites Feature

The has a long and well-documented history, especially in the midst of its resurgence in recent years.

Released at the dawn of the new millennium, and born out of storied Alpha Project, the ahead-of-its-time design was the ultimate minimalist runner and, rather conveniently, as comfy as a pair of house slippers. Since its debut nearly two decades ago, the Presto has been the perfect canvas for some of the Swoosh's more modern tech, including Lunarlon midsoles, Flyknit construction, Ultra tooling, and React cushioning. The beloved classic has even been re-worked by the likes of and into a couple of the most sought-after colabs to touch down in recent memory.

However, long before the Presto made its big comeback in the mid- to late-2010s, Nike had a full-blown Presto lineup that included a bevy of mostly forgotten gems. With that in mind, we've decided to highlight just a few of our many favourites – as well as the original classic – and what exactly they brought to the table.

Featured image credit: Nike.

Latest Videos

Subscribe to our Newsletter