'JUST MAXIN' in LA: Celebrating Air Max with Bree Got Kicks
As one of the most iconic franchises going, the Sneaker Freaker community isn’t short of memories. AM Day is just around the corner, so we connected with some of the biggest collectors in the game to chat about their most treasured pairs, the line’s cultural impact and the grails that got away. First up is , an LA-based Airhead doing bits for the community. Here’s what she had to say.
So, give us the rundown. What’s your name/alias/social handle, where are you from, and which Air Max model got you hooked?
I'm Bree, also known as BreegotKicks (a nickname given to me in high school). I've had a passion for Air Max sneakers since I got my first pair in 1990, but it was a trip to New York in 1995 that truly solidified my love for them. Seeing all the fly chicks rocking with vibrant colourways that perfectly matched my personality and vibes was a game-changer. The OG ‘Volt’ colourway of the Air Max 95 sealed the deal for me.
What’s on foot right now?
The Air Stab Premium in ‘Vegas Gold’ from 2006. It may not be considered by some as part of the Air Max lineup, but for me, it definitely is.
What specific memories or emotions does your Air Max collection evoke? Is there a particular pair that holds the most sentimental value for you, and what’s the story behind it?
The Nike holds the most memories for me. In 1994, on the eve of my first day of college, my mom took me to the tent sale at Sports Chalet in Chino, CA (now a Dick's Sporting Goods). It was Martin Luther King Jr. Day, and I was bursting with excitement about starting school and life in general. At the sale, I snagged a pair of Air Max 93 ‘Menthol’ with the distinctive 270-degree Air unit and a pair of . I felt unstoppable. Back home, as I laid out my outfits for the week (a habit of mine), I received a phone call that shattered my world – my big brother had been murdered. To many, those shoes might just be another pair of kicks, but to me, they symbolise the memories of my mom and my big bro. May they both rest in peace.
Is there a grail you’re still hunting?
I’m always on the lookout – my sneaker wishlist stretches a mile long. As an avid fan of Air Max, it's truly disheartening when elusive pairs like the Nike from Air Max Day 2017 or the 2019 remain out of reach, even after handling them. Refusing to pay above retail isn't just about financial prudence for me; it's about integrity in business. Staying true to my principles, I've always aimed to avoid overpaying, especially with my already sizable collection.
Tell us your favourite Air Max story that happened to you.
In March 2015, Nike SNKRS unveiled a large LED sneaker box in Downtown Los Angeles' Arts District, showcasing various Air Max models and design sketches by . Despite the immersive experience offered by the exhibit, which included live mural sessions and shoe-cleaning services, it just wasn’t enough for Air Max enthusiasts like myself. Feeling overlooked, I proposed the idea of an Air Max event in California that would embrace L.A. culture while celebrating our collective love for all things Air.
In 2018, with the support of my close friends Kev and June, ‘JUST MAXIN’ was established as an annual Air Max event for LA-based Air Max lovers. We aimed to cultivate a laid-back atmosphere with tacos, music, beer, and a judgment-free zone where social media ‘likes’ are irrelevant. It was about bringing everyone together to enjoy their shared passion for Air Max sneakers.
Organising a community event like ‘JUST MAXIN’, where Air Max enthusiasts can gather in a relaxed setting to celebrate their mutual love for the brand has proven to be an excellent way to forge connections and create lasting memories within the Air Max community and the broader sneaker community.
In your view, what Air Max release had the biggest cultural impact and why?
I’d say the . The combination of the upper of the with the sole unit of the Air Max 1 resulted in such a unique design. Notably, it was crafted by an individual outside the usual athlete or entertainer realm. The winner of a community vote, it was created by , a vintage store owner who was outside of the usual athlete or entertainer realm. His widespread recognition and approachability lent a personal feel to the release, showing that opportunities in the sneaker world weren't limited to traditional figures.
What would you like to see for the future of Air Max?
I believe it's crucial for the Air Max brand to strengthen its connection with the community by boosting its involvement through more interactive events, forums, and digital platforms. This includes supporting grassroots sneaker culture through partnerships with local communities and organisations. In addition, promoting greater inclusivity and diversity in collaborations will reflect a broader range of perspectives and cultures. Also, ensuring increased accessibility to Air Max releases globally is essential for us to have real opportunities to purchase our favourite styles.
Expanding Air Max-related initiatives beyond footwear, such as apparel, accessories, and multimedia content, will give Air Max enthusiasts a well-rounded brand experience. Additionally, continuous innovation in design and technology is imperative to pushing the boundaries of sneaker performance and design.
Lastly, storytelling about the heritage and evolution of Air Max is important in connecting past, present, and future generations of fans, encouraging a deeper appreciation for the brand's legacy.
What’s an Air Max myth you can bust for us?
One common misconception is that all Air Max shoes are designed for running. However, this is not the case. The truth is that the designation of ‘Air Max’ can apply to various shoe styles, not just running silhouettes. It ultimately comes down to personal preference rather than a specific function.
What does being a part of the Air Max community mean to you?
Being a part of the Air Max community means sharing a deep appreciation for the iconic sneaker line, its history, design innovations, and cultural significance. It's about connecting with fellow enthusiasts who share the same passion and excitement for Air Max sneakers, whether it's discussing favourite models, attending events, or simply celebrating the unique style and comfort they bring. Being part of this community is not just about owning a pair of Air Max shoes – it's about embracing a lifestyle and belonging to a community that values creativity, self-expression, and a love for sneakers.
Show us three of your rarest Airs.
Nike Air Max 1 ‘Parra’ (2018)
Nike Air Max 1 ‘Atmos Elephant’ (2017)
Nike Air Max 1 ‘Susan Missing Link’ (2019)