Memoirs of a Hype Hustler

KICKSTW spearheads Melbourne’s burgeoning hype resell scene. Enterprising founder Steven Wei started his sneaker-slinging scheme in 2013 on social media platforms Facebook and Instagram, then began building his brick-and-mortar empire in 2017. In under three years, constantly growing inventory meant two relocations before its current location in the CBD’s historic Royal Arcade. Naturally, there have been some bumps in the road along the way, but the show goes on. Here’s how he did it.