Material Matters: Nike's Next-Gen Air Max 270

There is no greater franchise in the history of Nike sneaker tech than Air Max. The inception of Visible Air in 1987 completely flipped the script on how cushioning was viewed – literally. Since then, the big bubble fam has enjoyed constant innovation thanks to Nike’s obsession with one-upping the line-up year-on-year. Stepping away from convention once more, the Air Max 270 is the first member of the club designed purely to provide comfort through the daily grind.Time to break down the 270 design one revolution at a time.