Material Matters: Big Baller Brand, Seriously?

The last few weeks have seen the Big Baller Brand media circus snowball into a powerful movement. For better or (most likely) worse, the Ball fam’ are shaking up the world of footwear marketing with a Kardashian-esque grab for attention. Much as we enjoy watching the whole thing unravel, we can’t help but lament over the actual sneaker designs themselves. With an NBA salary to play with, it would have been nice to see a little R&D – by which we mean Research and Development, rather than Rip-off and Distribute. So far we haven’t seen anything that’s likely to make people run out and buy the shoes for pure style points, so it’s hard to see what the game plan is for BBB.