For us, the real excitement around the Olympic Games is seeing the sportswear brands go head-to-head with their latest innovations, in their quest to aid athletes in grabbing that gold. Now that the 2016 Rio Olympics has wrapped up, we thought we’d take a quick look back at a few of the footwear revelations which popped up for this year’s games. Nike athletes won 70 percent of the gold in track and field, while adidas saw Boost compete for the first time and trumped the Swoosh on the stock market as the world responded. It was an exciting couple of weeks of on-foot action, so what sparked our interest most of all?
