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hummel HIVE Unveil Spring/Summer 2020 Collection Inspired by 'Cold Hawaii'

Hummel Hive Ss20 Collection Hero Shots7

Danish label hummel HIVE have revealed their latest creations for Spring/Summer 2020, reinterpreting their local roots with a collection inspired by Cold Hawaii. Located on the west coast of Denmark, Cold Hawaii is known for lush landscapes, blue skies, and open water – the perfect muses for the collection’s Scandinavian surfer aesthetic.

Combining lively pastel shades with oversized 90s cuts, each piece utilises lightweight, breathable materials for warmer months. The designs retain their minimalist nature, with subtle accent piping and translucent details, while wetsuit constructions on certain offerings further capture the indelible spirit of Cold Hawaii.

Drop 1 from hummel HIVE’s SS20 collection is available now from the brand’s webstore, with Drop 2 scheduled for February 27.

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