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How UNKNWN are Owning ‘The Sport of Fashion’

Unknwn Lebron James HeadbandUnknwn Lebron James Headband
Lebron James Unknwn The Sport Of Fashion
Lebron James Unknwn The Sport Of Fashion 2
Jaron And Frankie
Unknwn Lebron James HeadbandUnknwn Lebron James Headband
Lebron James Unknwn The Sport Of Fashion
Lebron James Unknwn The Sport Of Fashion 2
Jaron And Frankie

The heat continues to emanate from Miami boutique UNKNWN. With their roots in Akron, Ohio, UNKNWN’s identity initially took shape on the basketball court, with childhood friends and ballers  LeBron JamesJaron Kanfer and Frankie Walker Jr. all linking up to pursue ‘The Sport of Fashion’. Now set to reveal their concept store in December during Art Basel (a 10,000-square-foot space designed by the installation team New York Sunshine), we linked up with UNKNWN to chat childhood Grails, South Beach style, and how the Miami outlet are evolving beyond the retail experience.

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