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The Definitive History of Sneaker Freaker Collaborations

Sneaker Freaker x atmos x ASICS GEL-Lyte III

Started in 2002 as a means to score free kicks, Sneaker Freaker soon established itself as the first and only international sneaker magazine, later evolving into the industry-leading footwear resource and creative hub that you see today. On the surface, we may seem like a bunch of sneaker-obsessed content addicts with encyclopaedic knowledge of all things crep – which we are – but, frankly, our influence goes way beyond that.

Over the years, we’ve built a serious collection of ‘not-so-serious’ creative projects under the Sneaker Freaker brand. Whether it’s the choice of materials and colours, or humour-driven concepts with a larrikin local bent, our aim has always been to challenge the status quo and raise the bar.

Simply put, our collaborative clout can’t be denied, so let’s take a retrospective look back at the partnered projects of years gone by.

A matching PUMA bicycle was dressed to the hilt in beige and taupe with vivid mauve pops. The one-off beauty came accessorised with a leather Brooks saddle, fat gum tyres, Trinomic branding and wooden rims.

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