Heavy Hitters: Nike’s Air Max Plus the World Over

As themselves put it, ‘some athletic shoes transcend their performance roots and become a cultural phenomenon’. Perhaps no shoe exhibits this point better than the .

Originally released in 1998, the 20-year-old runners hold a special place in Air Max lore. Designed by industry vet Sean McDowell, the AM Plus took cues from Florida’s swaying palm trees and gorgeous evening skies for one of the boldest looks to ever be offered up by the Swoosh. The shoe’s distinctive OG dusk-inspired blue fade and moulded palm trunk-like overlays remain some of the most eye-catching design elements to grace the storied Air Max lineup.