I hear you have big plans?
I’m still bartending at Epstein’s, my regular spot. But the big news is that I’m about to open up a new store that’s going to launch in February called Dave’s Wear house. It’s going to be different from DQM because I realised the market isn’t about being cool anymore. It’s about value and about getting things at the right price. Kids nowadays have smartened up and they don’t really care too much about streetwear brands that are very expensive unless it’s Supreme. Kids are waiting for stuff to go on sale to buy it. It’s not about ‘I have to have it first, I have to wait inline and I got to get it right then and there’. Now it’s like ‘I still got 10 other pairs of sneakers I can rock before I need to get that new one’.
Does it feel weird to not be associated with Dave’s Quality Meat anymore when it’s your name on their door?
I’m still Dave. I still wear the stuff, I still send people to the store. I just moved on. I kind of changed gears. I just decided to go left and those guys went right and we’re both cordial and nice and we see each other every now and again but I want to do things my way now. We had our run so it’s all good. Everything has its run. A few years ago sneakers were the biggest thing. It was like the new baseball card, it was the new Star Wars action figure, it was the new Pokémon.
I think it was bigger than all those things put together!
Yeah, it was. But I think the future is going to be based more on content and giving each store more of an identity, where you’re putting on a so-called ‘show’. It’s one thing having a dope spot in a dope neighborhood, but what else do you do? How do you design the interaction between the customer, the store, the look of it and then extend that further? One of the things that I’m going to do is use my connections and friendships and my personality to create a viral television show where it’s more like walking into an art installation. It’s like a live theatre… I’m calling it ‘Day Times with Crazee Dave’ and Squishy (Dave’s dog) is my co-host and I’m going to interview every one of my friends and anybody who is interesting. So a person could come into the store and see this thing live. And on top of that, a kid could be in say Nebraska or Germany or Hong Kong and during a certain time of the day we’ll do a two-hour slot where I personally work hands-on with the person through Skype and make that part of the show…