ARTICLE BY S.F.

Collector Spotlight: Sneaker Queen

Collector Spotlight: Sneaker Queen

If you love the good old days, then Julia Schoierer – best known as sneakerqueen – would be on your radar. Julia has made the conscious choice to funnel her encyclopedic knowledge into blogging and holding events. We linked up with her as part of our Collector Spotlight series. Enjoy!

Collector Spotlight: Sneaker Queen
,Collector Spotlight: Sneaker Queen

How have you stayed interested in the scene over the past two decades?
My love story with sneakers is like any long-term relationship, based on a give and take. I have invested passion, time and money, and in return have travelled the globe to find a place in a worldwide network of like-minded nerds and styleheads.

Can you explain the importance of making personal connections if you want to be successful?
Connecting with people is key for not only realising your dreams, but to widen your horizon. If you have an idea, you have to share it to let it grow.

How did your blog come about? Why do you use that as your major platform rather than just Instagram?
I started my own blog to write about personal sneaker ambitions – and to nerd around. It is not orientated on feedback and likes, but rather a collection of my interests and memories.

Collector Spotlight: Sneaker Queen
Collector Spotlight: Sneaker Queen
Collector Spotlight: Sneaker Queen

Can you give us a short summary of the projects you’ve been involved with lately?
I spent some time in Tokyo to reconnect and nerd out with my Japanese sneaker community at the Nike OTC Meeting in January last year. Back in Germany, I visited adidas HQ to document and add some pieces to the in-house exhibition for the Superstar’s 50th anniversary. One place I always visit when I go to Herzo is the archive. I have such deep appreciation for it, and the fact it is run almost exclusively by women.

This time, the ladies surprised me with a small selection of rare and apt models to shoot for my blog. Like the adidas ‘Queen’ – a high-top indoor training shoe for women from 1987.

I was also selected to take part in the ellesse Design Counsel, where I put my own spin on the Tanker. I went with a deluxe summer edition of the original.

I can’t really talk much about upcoming projects yet, but I can tell you this much: I usually try to do a couple of exhibitions a year, so there’s still more to come…

Want to know more? Check out Julia’s blog.

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