No matter how much you love your sneakers, you probably don't wear 'em inside your house – though if you do, we're not judging! Sneaker rugs are an ideal way to bring your passion for kicks into your crib without tracking any unnecessary grime through the halls, and we've rounded up a few of our favourite rugmakers for your viewing and copping pleasure – some of these creators even take bespoke orders. To paraphrase A Tribe Called Quest, 'wipe your feet really good on the sneaker rug' and dive in.
Alexandra Hackett – known to her fans as miniswoosh – is a London-based creative who runs clothing brand Studio ALCH, has collabbed with Nike as part of their Air Max Day celebrations and has a knack for DIY projects.
Hackett started making her own custom tufted rugs during the COVID-19 pandemic, and reworked everything from the NikeCourt logo to classic ACG badges. What put her rugmaking over the edge, however, was something much more ubiquitous: white and black Nike socks. Her Instagram post of the giant 'sock rugs' went viral and led her to expand her home goods practice as she now creates tables and chairs as well. As far as we know, Hackett doesn't plan to actually sell any of her creations, but if you ask her nicely – and are willing to cash out – you just might be able to get your hands on one.
Wipe Your Airs
Where most sneaker rugs are large, colourful re-creations of classic shoes or logos, Wipe Your Airs instead opts for simple designs and bold statements often presented in Futura Black Condensed – the font made famous by Nike. They're also durable, made to serve as doormats instead of decorative pieces.
'Kiss My Airs', 'Nice Airs' and 'Wipe Your Airs' are some of their most famous designs, and are often knocked off by Etsy sellers, but Wipe Your Airs have also expanded their offerings with Yeezy and Virgil Abloh-inspired rugs in recent years. Apart from being available online, they've also got a robust retail network with stockists like Urban Necessities and Third Degree Heat.
Operating out of Dehli, India, WeRugz bill themselves as 'India's leading hand-tufted rug brand', and offer rugs of everything from streetwear logos to cartoon characters. What caught our eyes, however, were their special sneaker rugs.
Showing a keen eye for detail, WeRugz' sneaker rugs offer stacks of Air Jordan 1s, chopped-up collages and more – bringing an artsy edge to the sneakers that they present. WeRugz also specialize in custom orders, so you can have whatever sneaker you want converted into rug form!
Located in the UK, Nuff Love supply bold, big and colourful sneaker rugs. If you're looking for Air Jordan 1s – a popular sneaker rug silhouette – those are available, but so are more cult models like the Nike SB Dunk Low 'Heineken', making for a true 'if you know, you know' piece of living room or bedroom decor.
The nod to a different model than you'd usually see is what does it for us here. If you want a personal favourite whipped up for yourself Nuff Love offers bespoke options as well.
Troublemaker Melbourne offers 'custom made rugs for those who believe in mischief, magic and art', and quite unlike the other rugmakers on this list sneaker rugs are not their direct speciality! However, Troublemaker are known for bespoke orders and have created some highly-detailed sneaker rugs for Australian sneaker lovers.
Chief among these is the rug pictured above that brought Troublemaker to our attention! It was originally supposed to be the outsole of an ACG Air Mowabb 'Rattan Birch', but got worked into an imaginary 'What The' colourway that combined the OG shades of the 'Rattan Birch', 'Twine' and 'Trail End Brown'. That's an A+ for inspiration, creativity and execution in our book!
When she's not running the day-to-day ops at atmos' New York City outpost, Tiffany Wong (AKA Tiffaluc) is knitting Big Apple-centric rugs. She started with a Yankees cap before moving into sneakers and shock drops her designs in limited-edition batches.
Each item spotlighted is connected either directly or indirectly to New York City, so you never know if you're going to see a white Air Force 1, a Timberland boot, or something else entirely – like the Air Jordan 1 sole shown above!
Operating out of Hong Kong, Groovy Ruggy boasts a grin-inducing business name and plenty of hand-tufted goodness, especially if you're into Dunks! They've made everything from 'Brazil' and 'Syracuse' to Stussy SB Dunk Low rugs.
If you'd prefer a custom order, that's an option as well – Groovy Ruggy offers bespoke options so you can display whatever shoes you want on your floor.