2015 is almost over, and this year could be the biggest one ever in terms of the sheer volume of sneaker releases! It seemed like there were a dozen collaborations coming out every weekend, not to mention the endless stream of anniversary releases, Jordan retros and mainline offerings from all the brands, ready to empty our wallets. Quantity outweighed quality as our culture continued to grow at staggering rates this year, but at what cost? That’s a topic best saved for another time – when we’re not hung-over from all this end-of-year partying!
2015 marked the year of the come-up for some of the smaller players such as Diadora and Saucony, while we saw others falter under the stress of trying to keep up with the pack. Nike’s dominance is still as strong as ever when it comes to numbers on the board, but for the first time in years, adidas looks like they’re up to the task of dethroning the Portland giants, winning hearts and minds with a strong line-up firmly concentrated on the lifestyle segment.
The biggest breakout hit of the year would have to be the adidas Ultra Boost, and its popularity is reflected in the amount of times it appears in this year’s Sneaker Freaker ‘Best of the Best’ annual feature. Every year we ask friends from within the culture to pick their favourite sneaker release of the year, and as always the results are a mixed bag. Once again, all the usual suspects are representing, but the large amount of adidas in the mix is definitely a sign of things to come in 2016. The sneaker wars are finally getting interesting now as we’re reaching the end of 2015, can’t wait to see what the brands have in store for us next year!
Without wasting any more time, let’s kick-off Sneaker Freaker Magazine’s ‘Best of the Best Sneakers of 2015’…