ARTICLE BY Jacob Boyd-Skinner

Anticipated Releases, Generous Giveaways and Plenty of Controversy!

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While January floated past fairly smoothly here at Sneaker Freaker HQ, there’s always a little bit of controversy to keep things interesting. We decided it was time to get a few things off our chest.. More specifically, we detailed what we did and didn’t want to see on our newsfeeds and on the shelves of boutiques across the globe.

Firstly, we called for No More Off-White in 2019. As you’d expect, that didn’t happen and was met with some resentment amongst the readership. Regardless of what we said, Virgil and the Swoosh are still set to drop two Air Max 90s, but they didn’t seem to live up to the hype of days gone by. Has Virgil deconstructed his last pair of Nikes? Probably not, but the care factor is surely wearing thin.

We begged Nike to put the brakes on the Air Jordan 1, and start to show some more love to the other 32 Air Jordan designs. However, as the month went on we saw colourway after colourway slide across our site. In hindsight, our only real criticisms were that every colourway was too damn nice. No one likes to see an important piece of history tainted. But what do we do if it’s all done this well?

The highly anticipated Air Max 720 finally hit shelves across the globe. Here at our HQ, we argued whether it’s a beauty or a beast? We laced up two of our writers to take on the most gargantuan Air unit of all time. Let’s just say things got a little heated between the two of them...

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It’s Not All Grey Skies

The old ‘heads know how important the New Balance 997 is to the culture, and that’s why we sat down with the shoe’s designer Steven Smith, United Arrows Poggy, Kith’s Ronnie Fieg, Concepts’ Deon Point, Period Correct’s Bryan Calvero, and some avid collectors to talk shop.

We worked on an all-encompassing exploration of one of New Balance’s most revered designs, releasing the results in a limited edition hard cover book. Despite that tribute not being available to buy, we decided to give three away. Aren’t we generous?

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The Nike Air Max 98 ‘Chinese New Year’ Has Some Serious Details

Not all Chinese New Year releases are created equal, and the latest Nike Air Max 98 exemplified just that, with its creative detailing and material combinations.

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The Air Jordan 1 ‘Turbo Green’ Received a Release Date

When green suede overlays have been wrapped around a soft white leather upper, we really started to doubt our past comments about giving the AJ1 silhouette a quick rest.

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The Nike Air Max 1 Prepared to Hit the Links

Over the years, Nike have made a bit of a habit of rejigging some of their iconic silhouettes for use on the golf course — including an Air Jordan 6 and a hot pink Blazer. But this grassy edition could be the craziest of the lot. We’re sorry to say that the Air Max 1 golf kicks are averaging $485 on StockX.

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A ‘Chinese New Year’ adidas NMD_R1 Showed its face

Remember when a ‘Triple Black’ NMD — with black BOOST, no less — was enough to light comments sections ablaze and get people making last-minute budget plans? Well, count yourself lucky. In January, adidas proved these days were really behind us.

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Behind the Design: Nike Zoom Vapor X ‘Kyrie 5’

The latest NikeCourt Vapor X ‘Kyrie 5’ mashup delivered one of the most dynamic cultural crossovers seen in recent memory, with the Swoosh technically remixing the much-lauded Kyrie 5 to suit Nick Kyrgios’ inimitable on-court game and long-time love of the Boston Celtics.

We chatted with NikeCourt footwear product director Alex Restivo to suss how it all went down.

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Nike Revealed yet Another Wild West Colourway

This Wild West—inspired Air Max 98 dropped and quickly sold out over the weekend. Our comments section fully supported this adventurous model and, quite frankly, we agreed wholeheartedly. It really is a beauty!

That concludes Sneaker Freaker’s monthly round-up for January 2019. A place where we cover the drops, news, leaks and conversations that got your mouses clicking and your thumbs firing. Check out last month’s discussion on why December is the most expensive month on the calendar for being a sneakerhead.

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