Here’s How the ‘Bred’s’ Forty Years of Greatness Was Celebrated

dominated headlines and social media feeds over the weekend with the celebration of the iconic ‘Bred’ and ‘Black Metallic’ retro releases. The latter touched down globally on February 8 and caused mass hysteria among fans, seeing campouts and unfortunate violence as punters sought out their size. Despite that though, the ‘Bred’ celebrations kicked off with max panache, witnessing NBHD retailers drop their allocation early and hold a plethora of events.

Iconic is a word that gets liberally thrown around in the sneakersphere, but for the Air Jordan 1 ‘Bred’ we think it’s fitting. Since 1985, the colourway has remained one of the symbols of sneaker culture and its forty years of greatness was honoured over the past weekend with a slew of activations. were on the ground and participating in London for one of the biggest, which was held at in Brixton. Oneness boutique fitted out their store with an ‘Unbannable’ activation, alongside Lapstone and Hammer, Somewhere, and many more!

The global release of the Air Jordan 1 ‘Bred’ is still scheduled to land on February 14. While you wait, peruse how forty years of greatness was celebrated over the past weekend.