From Yeezy’s rants in the Oval Office to the World Cup in Russia, here’s five reasons why adi was able to line their pockets in Q3.
5. THE FLEX
A double-digit lift across adi’s strategic growth areas (North America, Greater China and e-commerce) saw overall revenues increase by 10%, with Sport and Sport Performance categories fundamental to returns.
E-Commerce revenues grew a whopping 76% for the quarter, as adidas continue to make a concerted push in the area.
3. ADI KICKS GOALS DURING THE WORLD CUP
The 2018 World Cup in Russia impacted adi’s sales in a positive manner, the beautiful game giving adidas an attractive 7% bump in World Cup related sales.
2. HOW DO YOU CONTROL KANYE? YOU DON’T ...
Kanye’s recent move into the political arena has not affected Yeezy sales. As adidas CEO Kasper Rørsted told CNBC, there’s been no slow down on sales in Q3: ‘We had a very strong third quarter in our Yeezy line … We expect to continue strong business with Kanye West also in the years to come. So far, we’ve seen absolutely no slow down in the Yeezy business and in our collaboration with Kanye West.’
1. INCREASING THE FINANCIAL OUTLOOK FOR 2018
Over the first nine months of 2018, adidas reported a major increase in sales across North America, Greater China and e-commerce. After such a strong showing across three quarters of 2018, adidas have adjusted their financial outlook for the whole year.
Yes, adi's earning a lot more than their stripes in 2018.