Nike Town

Don’t be fooled by the medley of people using the entrance as a meeting point and handy Oxford Circus bypass, Nike Town is indeed a shop – a 70,000 sq footer at that. The complete Nike range can be found within the Town, each ‘building’ dominated by a different sport. Big on clothing rather than equipment the store is chock-full of Nike fashion goodies with a particularly excellent running department and selection of football boots. In addition to sporting goods, there’s also the Nike running club and ad hoc talks and events.