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Zion Williamson's Jordan Brand Deal Won't Impact the Sneaker Industry, According to Analyst

Date: July 31 2019

By: Boon Mark Souphanh

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NBA #1 Draft Pick Zion Williamson’s lucrative deal with Jordan Brand has sent reverberations across the sporting globe. Understandably, sneakerheads were also pretty hyped on the news, but not everyone is sharing the same excitement, including leading sports business analyst Matt Powell.

‘I am getting asked a lot [about] the Jordan/Zion deal. I do not expect the Jordan Brand signing of basketball standout, Zion Williamson, to have a material impact on the sneaker business for several reasons,’ Powell stated in a recent Tweet.  

Laying out his reason for all to see, Powell addressed his claims with seven points: 

It's not a prospective forecast for the Jordan Brand, but we're gonna wait and see how Zion goes on the hardwood before we make any judgements.

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