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Yukka Online

Date: December 13 2007

By: Sneaker Freaker

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BRITAIN'S premier online urban clothing boutique is showcasing the world's most exclusive designer and street-wear brands in a new store.Yukka Limited has launched www.yukkadeluxe.com to stock goods from the likes of hot American underground label Crooks & Castles, as well as Artful Dodger, the exclusive, high-end brand sold in boutiques and specialty stores in the United States which was recently bought by rapper Jay-Z, adding further credibility to the label.

Urban clothing expert Robby Sur, the founder and managing director, said: YukkaDeluxe.com is a step forward, showcasing the most exclusive designer and street-wear brands from around the world." The new 'green' influence on urban clothing is represented through street-wear label Triko, which features fashionable designs with an ethical focus.

Triko, a progressive, premium brand for the fashion conscious consumer, is committed to using the finest natural materials in order to advance a healthier environment.

Amongst other new brands on sale at www.yukkadeluxe.com is the Marc Ecko 'Cut & Sew' range, a premium collection from Ecko Unltd aimed at today's fashion-forward young man. Blending classic tailoring with edgy graphics and embellishments, Cut & Sew turns the contemporary market on its head with a heavy dose of irreverence and swagger.

Yen Jeans – the iconic jeanswear line from Japanese designer Michiko Koshino - Amplified's rock music inspired t-shirts, vests, hoodies and sweaters, and Junk Food's influential brand of casual lifestyle clothing are other examples of world-leading brands to be found at
Yukka Deluxe.

Earlier this year, Yukka allowed young fashion designers the chance to showcase their work at Britain's largest online urban store. Their brands now sit alongside other rags-to-riches labels like RocaWear, Baby Phat and ECKO on the Urban Boutique, www.yukka.co.uk, which attracts 10,000 individual visitors every day.

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