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YouTube Launch Reality Show For Aspiring Sneaker Designers

Date: September 11 2017

By: Anna Crews

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YouTube Red look set to tap into the lucrative reality TV and sneakerhead consumer markets with their latest series, Lace Up: The Ultimate Sneaker Challenge. The program follows the standard reality show script: twelve wannabe sneaker designers complete a variety of challenges and ultimately battle it out to create 'the next great sneaker'. The series will provide behind-the-scenes insight into aspects of sneaker creation, following contestants through the development, design and production phases involved in making their shoe.

YouTube have put together a star-studded guest-cast for the series, with celebrities like Fetty Wap, Eddie Huang, Macklemore, Ashley Graham, Stan Smith and James Harden popping in to offer their two cents on the contestants' designs.

[embed]https://www.youtube.com/embed/Tb2GzsevC_0[/embed]

The show's prizes are pretty enviable: the top three contestants will land a design gig at adidas, where they'll work on James Harden's next shoe. If you're an aspiring sneaker designer, sort out your YouTube Red subscription and enjoy some entertaining industry insights.

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