Search
Kanye Confirmed
Adidasconfirmed 2 Reserve
Adidasconfirmed Hero
Adidasconfirmed 1 Openscreen
Adidasconfirmed 3 Purchase
Confirmed White Complete
Confirmed White Logo
Confirmed White Reserve
Confirmed White Welcome A
Confirmed White Welcome B
Confirmed White Welcome D
Confirmed White Welcome C
Confirmed Welcome Sequence
news

Yeezy Season: adidas Launches Sneaker Reservation App

Date: February 04 2015

By: Sneaker Freaker

ADVERTISEMENT

Lord Yeezus is about to throw down some rolling thunder on the sneakerworld when the first fruits of his adidas collaboration drop, and the Three Stripes suits have prepared for the storm. Adidas are launching a 'hype sneaker reservation app', which looks like an attempt to circumvent the dangerous crowd behaviour at stores, online bots and the ensuing bad consumer vibes against brands that often come in concert with highly anticipated product releases.

The app is called adidas Confirmed and enables users to sign up to receive notifications about when reservations for hyped releases become open, those with the fastest fingers can then reserve a pair. The lucky one will then be instructed where to pick up the shoes locally.

Simon Atkins, adidas vice president of brand activation said the app addressed a 'real market need.'

'Until now, the industry standard for reserving hype sneakers has been social media or lottery-based systems, which often result in long lines and unclaimed reservations,' he said. 'We thought about our consumers, what platforms they’re using the most and what would make the most sense for them. The adidas Confirmed mobile app is our way of improving the customer experience and reaching kids in an environment where they spend most of their time. It’s a totally new way to bring limited-release sneakers to market and we expect to see a paradigm shift in the industry now.”

adidas Confirmed is available for download now, through the Apple app store or Google Play. The first release available for reservation through the service will be the Kanye West collaboration.

Log In

Forgot username or password

Create Profile

Forgot Password

Newsletter Sign-Up

Welcome to the Sneaker Freaker family! Just enter your details below and we’ll keep you up to date via our newsletter with all our exclusive news and special offers.

Thankyou!

Your submission will be reviewed and you will receive an e-mail soon regarding approval.