There have been some big shifts within the sneaker industry over the past decade. Resell culture went off the charts, sneaker celebrity partnerships became the mainstream, high-fashion merged with sportswear and athleisure, collaborations became the new GS, the list really is endless.
Watching women’s influence on the sneaker and streetwear industries rise exponentially over the past 10 years has been great, especially in the second half of the decade. Several female creatives have gained visibility, women have opened up conversations around inclusivity, gender politics and body issues, and brands are more frequently referencing female opinions and preferences when shaping their overall strategies.
While there has been so much movement for women in the industry, it can still feel like too many don’t get enough recognition in comparison to their male counterparts. So, we’re shining a light on the women that have helped shape the sneaker industry over the past decade – highlighting the ways they have contributed to the scene. A crop of females is beginning to tip the scales, and it’s time we let them weigh in.