After being announced as a brand ambassador late in September, The Weeknd has appeared in his first PUMA campaign. The initial images show the Starboy perched on flight cases wearing white IGNITE evoKNITs – a colourway that he’s introducing along with an olive make-up.
While the model isn’t The Weeknd’s own, he did wear a pair of clearly branded PUMAs in his ‘Starboy’ video which are thought to be his signature model. PUMA has promised a collection inspired by the artist’s ‘street motivated aesthetics’ to come in 2017, so it’s likely fans won’t be able to purchase the shoe for a minute yet.
The IGNITE evoKNITs, however, will be hitting PUMA retailers come November 10.