An immersive pop-up experience, the sprawling space invites punters to literally dive/slide/jump into different functional elements of React tech; there's a room for 'soft', 'springy', 'light' etc. Essentially, House of Go offers a first-hand/face/full-body demonstration of the sneaker's ingenuity.
Those in attendance can also grab new pairs from a giant vending machine. Unlucky for most, the House of Go is based Down Under, but those Stateside can involved in others ways; for example, Nike will soon choose a group of runners to join them as they shut down a highway for a unique 10k run.
Watch the video below to see the big things Nike have planned, and head over to NDC for the full rundown.