Online streaming phenomenon Tyler Blevins (better known as Ninja) has signed a deal with adidas, making him the first pro gamer in history to ink a deal with the sportswear giant.
Although the specific details of the colab are yet to be revealed, adidas told Engadget that the partnership is intended to show their commitment to gaming culture and ‘supporting creators who show dedication to excelling in their field’.
‘I can’t say what is in the works with adidas’, Ninja said on Microsoft’s Mixer Stream, ‘but use your imagination’.
Ninja recently made headlines when he split with Twitch, the world’s largest online streaming platform.
Keen for the colab?
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