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Watch Kanye West inform Donald Trump of the ‘Yeezy Effect’

Date: October 12 2018

By: Gabe Filippa

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Yes, it’s 2018, mi hermanos. Chicago’s biggest hip-hop export has hit the Oval Office to inform reality TV star/real-estate mogul/President of the United States, Donald Trump, of his successes with his sneaker brand, Yeezy.

Need a minute?

Mr West used his meeting with Donald Trump to discuss a whirlwind of topics (including, but not limited to, South Korea, Hillary Clinton, Superman’s cape and the hat), including a flex on Yeezy’s successes: 'You gave me the heart to go to adidas … when I went in, in 2015, [adidas was] a $14 billion company losing $2 billion a year. Now, [adidas has] a $38 billion market cap. It's called the Yeezy Effect.’

Anyone else having trouble adjusting their dials to 2018’s frequency?

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