The Air Max 720 has been spinning heads ever since Nike first announced the sneaker back in September. But is the AM720 a beautiful, prophetic design built for the future? Or is it a beast that needs an early retirement? We laced up two of our writers to take on the most gargantuan Air unit of all time.
VERSUS: Is the Air Max 720 a Beauty or Beast?
Date: January 31 2019
By: Gabe Filippa
Are you seriously going to argue that the Nike Air Max 720 is fresh? That gigantic rubber dinghy? How? You’re all at sea bro …
Technology and designs have continued to evolve and improve over the last 31 years at Nike. The influence of the past is still very evident, so why can’t you get on board with this futuristic beauty?
The 720 looks like a neglected child of the 270, 360 and Lunarlon. What’s Nike trying to achieve? It looks like a poor man’s luxury shoe.
It’s a guaranteed heater. You’re just scared of the future. This is made for people who are on their feet all day. Don’t pretend like you haven’t used your ‘Standing Desk’ multiple times today. This cushy creation takes the AM270’s bubble and runs it right around the outsole. It’s literally the most amount of air you can walk on! What confuses me is why you don’t want to be taller. I mean, you’d finally crack 5’6”.
You actually sound like you’ve been brainwashed by Nike’s marketing team. Have you been up all night reading that pseudo-spiritualism BS? Here, allow me: the 720 is inspired by ‘the organic radiating movement of energy in different natural wonders — this is reflected in each colourway of the Nike Air Max 720. For example, forthcoming versions of the shoe will evoke lava flows, the Northern Lights, the Milky Way, and sunsets and sunrises’.
What else are Nike’s Brains Trust inspired by? Global warming? Chernobyl? The Old Testament? Julian Assange?
Have they been ripping the Air Unit?
You haven’t shut up about Elon Musk heading to Mars, but you’re rejecting the notion of a futurist shoe?
He also said there’s ‘a good chance’ he’s going to die on the way. They should do the same thing with the 720. Just shoot it out into space and add it to all the other space junk floating around out there.
Let me bring you back down to earth – your lack of recycling and disposal of waste is the reason the Musk is shooting for the stars.
That’s the only part of the design that makes sense: it’s over 75% recycled manufactured waste.
Oh that’s right, you don’t believe in pollution or global warming, so this is a little over your head. But, when Air Max Day 2019 rolls around and the 720 is the poster child, you’ll come round...
Dude, even if Mars had an Airbnb, do you really want to be bouncing around in a giant airbag? Honestly, I’d rather look good dying on planet Earth in my Air Max 90s than surviving in space in the 720s.
Imagine if these actually became the shoes given to astronauts. Ironic, huh? Nike’s largest expression of air, sent to a distant land without any.
Hot air radiating from the backside of the Swoosh. That’s what you’re breathing.
I feel like I’m watching Tron when I’m looking at the 720. The uppers are segmented into different areas of cushioning, a unique caging system supports the midfoot, and laces are either discarded or covered. There’s range in the design.
I feel like I’m watching abnormal cell growth in the human tissue. Are you honestly telling me you’d wear these on the street? IN PUBLIC? On the train? On a date? They’re an embarrassment to the Air legacy.
Hell yeah, I’m going to rock these out on dates, in the office, and on my commute. But I’m triggered… an embarrassment?! At what point does expanding the technology of the air unit constitute as an embarrassment? Sure it’s bold, but that’s been said about every single Air Max. Get with the times, man.
You calling me a luddite? At least I didn’t get so doped up in the 60s that I totally fried my brains. Seriously, did you see Dylan Raasch’s justification for the 720? Wow. Again, allow me: ‘If you think about the 1960s and 1970s, the flower children, they were all wearing crazy stuff at the time... you’re starting to see that happen again, and you make a correlation with what’s going on with politics…’
Sneakers and politics isn’t anything new …
But why is he talking about flower power? What was he smoking? He’s trying to tie the 720 to some confused, socio-political ideal … Le Fleurs du mal mon frère. No amount of cheap buzzwords or ideological longbows can make this design OK.
Look, enough’s enough, I get it. You’re an ‘opinion journalist’, arguing with me helps with your creative process. But whilst you continue to bash things from behind your screen I’ll be springing around in a sleek and futuristic pair of 720s.
Buy them, wear them, kiss them, clean them; do whatever you want to them. Love the 720 as much as you love yourself. But rest assured, this beast will never, ever be a beauty — a realisation you’ve been struggling to grapple with ever since you comprehended your own reflection.
You’re merely reflecting your own insecurities on me. Which is ok. I’ll support you. Just as much as the 720 is going to support me. I’m off to lunch, keep it totally tubular dude!
Voting is now over! As we always do with VERSUS, we put the vote in your hands to determine a winner. The Result? 59.4% of you think the Air Max 720 is a beauty, leaving 40.6% thinking Nike's latest is a beast!
Keen for more VERSUS? Check out how the votes fell for the legacy of Kobe VERSUS LeBron.