‘It’s f*cking obvious right?’ Kanye West told Interview magazine back in February. ‘I’ve been fighting and struggling and arguing and talking and having conversation after conversation about being the creative director of adidas.’
But should Mr. West really have to plead?
Ever since dropping the Yeezy BOOST 750 in 2015, Kanye West has provided adidas with an explosive cultural relevance erstwhile unseen between artist and brand. In Q4 alone, the Yeezy brand reported a 600% increase in sales, while Kanye’s partner in crime over in Paris, Virgil Abloh, whipped up a frenzy with his first Louis Vuitton collection.
Is it time to 'Make adidas Great Again'? Or will installing Kanye West as the Creative Director of adidas merely contribute to the toxic phenomenon propelling celebrity over rationality?
As always, make your vote count below!