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Vans Otw Shanghai Launch Recap

Date: September 30 2010

By: Sneaker Freaker

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Recently Vans launched its all new premium OTW range (short for Off The Wall) in Shanghai with some special brand representatives in attendance. For some of you this might be old news, but we thought we'd wait with our recap until we got our hands on some juicy footage. Vans chose four advocates who embody OTW's notion of fusing style with creativity... tattoo and graffiti artist Mister Cartoon, graphic designer Eric Elms, Atiba and Ako Jefferson (also known as The Blackouts) and photographer Dimitri Coste. Apart from simply being a rockin' party, the Shanghai launch also treated locals to special exhibits featuring work by all four. So check out the photos, as well as a vid that captures all the heat. Thanks to Hypebeast for the coverage.

Vans OTW: Asia Launch Party in Shanghai from hypebeast.tv on Vimeo.

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