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Unboxing the Biggest Sneaker YouTubers to Ever Do It

Date: November 28 2018

By: Sebastian Bugeja-Drinkell

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YouTube is a space where every sub-culture feels welcome, and users are able to consume and share video content. Sneaker YouTubers have always been a huge part of this space, evolving with the times to cement their content as some of the best across the platform.

From what was once a short three-minute sneaker review in someone's bedroom, has now morphed into the big-business of producing high quality content for the masses.

Today, we will be unboxing the biggest sneaker YouTubers to ever do it, basing our selection on subscriber count, quality of content, and evolution. There are many other YouTubers that have large dedicated follower bases, but the handful below have made their mark on the sneaker culture at large. Their first ever video, and their most recent, will be linked to show their progression over time.

1. QiasOmar

First on the list has to be Qias Omar, who has been on YouTube for around 11 years. Beginning his journey with prank and comedy skits, he created his second channel, QrewTV which focused more on his love for sneakers. With his ‘Monthly Pickups’ videos and his main channel featuring the extremely popular ‘Sneakerheads Be Like’ series, he gained popularity very quickly! Omar has become a leader within the sneaker and streetwear community, organising events and sharing unique content. With over a million subscribers, he is definitely one of the biggest to ever do it.

First Video:

Most Recent Video:


2. Bull1trc

Bull1trc is a must-have on this list, based solely on the quality of his content and how long he has been in the industry. Also known as Christian Bright, he is a YouTuber out of Virginia, USA. With a strong influence from his father, when Bright was young he started reviewing shoes in his bedroom — with the first ever being a Nike Air Max 95. With over 700,000 subscribers, eight years of experience, and his own sneaker and clothing line, Bull1trc is definitely going down in the history books.

First Video:

Most Recent Video:


3. RetroSnickers

RetroSnickers, otherwise known as Jose, has a YouTube channel mainly focussed on sneaker restoration. With an interest in filmmaking and a love for sneakers, Jose realised he could buy old kicks for cheap and restore them back to their former glory. Whether it’s crumbling soles or just a dirty shoe, RetroSnickers can restore it. Starting six years ago, and dedicated to turning his channel into a success, RetroSnickers now has almost 900,000 subscribers.

First Video:

Most Recent Video:


4. ToNYD2WiLD

ToNYD2WiLD has played his part in dominating the online sneaker space for many years now. Having multiple YouTube channels and blogs over the years, it is difficult to trace his exact origins. In the past, Tony would upload videos to YouTube and Vimeo under names such as solefiend118 and repman1017. With a background in music, he has built himself a large following, producing content actively on four separate channels, with his main platform reaching almost 600,000. 

First Video:

Most Recent Video:


5. MrFoamerSimpson

Mike ‘Foamer’ Simpson started his career as a professional basketball player, playing in Chile, Mexico, Germany and Canada. In 2012, he had to get knee surgery, which put a hold on his basketball career. With nothing to do and lots of time on his hands, he decided to start a YouTube channel. Six years ago he started with the likes of the Nike SB Skunk and Crown Royal. Since then, he has experienced plenty of success. Now, while still being very active on YouTube, he has embarked on other business ventures, including his own clothing line. 

First Video:

Most Recent Video:


6. SheGotKicksVII

Kiana Torres, aka SheGotKicksVII, has had four strong years in the sneaker YouTube world. Starting to collect sneakers at a young age, and wanting to pursue her passion for kicks and meet others with the same interests, Torres started documenting it. She now has over 300,000 subscribers and is representing for female sneakerheads worldwide.

First Video:

Most Recent Video:


7. BradHall

Compared to many of the others on this list, Brad Hall is kind of a newby. He is also the opposite of what you would envision when someone mentions the term 'sneaker YouTuber'. Starting on YouTube three years ago with the review of the Nike Air Jordan 4 Oreo. Brad Hall gained popularity very quickly, reaching over 300,000 subscribers in the short time he has been producing content. With his sarcastic and dull tone, Hall provides a comedic take on the sneaker world. As well as a stunning YouTube career, he is also a painter.

First Video:

Most Recent Video:


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