Balenciaga Triple S Red Blue 2 Sneaker Freaker

Triple S Success: Balenciaga Approaching Billion-Dollar Sales Milestone

Date: May 28 2018

By: Boon Mark Souphanh


Trawl through the comments on any Balenciaga Triple S post on our IG page, and you’re likely to notice one thing — people really hate this shoe. Fortunately for the brand, the animosity has done little to stop the Triple S express from rolling on.

Spurred by sales of $895 USD per pair of the triple-stacked sneaker, Balenciaga is now the fastest-growing brand in parent company Kering’s portfolio, outpacing Gucci’s 49 per cent comparable sales growth Q1 of 2018. If trends continue, Balenciaga should hit 1 billion euros, or $1.18 billion USD, in annual sales by the end of Q2.

Balenciaga CEO Cedric Charbit is well aware the brand’s popularity is at an all-time high, with some production moving from Italy to China doing little to diminish demand.

‘There’s not a dinner I go to where a father or someone [doesn’t] say, "Stop releasing these shoes, it’s out of control; we spend too much money at Balenciaga!" which I’m very happy with,’ says Charbit. ‘Millennials represent 60 per cent of what we sell. Together with men, these are growing faster than any other [category].'


Log In

Forgot username or password

Create Profile

Forgot Password

Newsletter Sign-Up

Welcome to the Sneaker Freaker family! Just enter your details below and we’ll keep you up to date via our newsletter with all our exclusive news and special offers.


Your submission will be reviewed and you will receive an e-mail soon regarding approval.