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The Vans Dqm General

Date: September 13 2011

By: Sneaker Freaker

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It seems a little shocking that Vans have never opened a store in NYC, and with the popularity of the skate brand hitting an all-time high, the time was inevitably right! Joining forces with Chris Keefe at DQM, the General store is housed near The Hundreds on Grand St, taking over the area as a one-stop skate stop. The General will carry a curated selection of Vans for men, women and kids, DQM apparel, and a small exclusive collection of DQM for VANS apparel and footwear. Read all about it below and make sure to stop by if you're in the area. Keep up to date with all their news on twitter here.


PRESS RELEASE

DQM is proud to announce the opening of our second store, in partnership with Vans, The VANS DQM General. The store is located in the heart of Soho at 93 Grand Street, in a landmark building and a neighborhood full of history. The General will not only carry on the mindset, respect and authenticity of DQM, but teams it up with the knowledge and values of Vans, to cater to the growing skateboarding and lifestyle community in New York City and beyond.

"Over the past five years, no fewer than 100 people have asked me why we don't have a store in New York City," says Doug Palladini, Vans' Vice President of Marketing. "My answer always was that we had so many great wholesale partners that our own store didn't make sense, so when Chris from DQM approached us, it was the perfect opportunity. Chris and DQM really understand Vans as well as city culture and history, and know just how to bring our brands together to make something new and relevant for an area like SoHo".

"Vans has been a huge part of my life in New York both in the world of professional skateboarding - I rode for Vans for a time in the early 90s - and then as a retailer, selling them to my customers every day for the past 8 years," says Chris Keeffe, founder and owner of DQM. "Vans has this long and storied history coming out of California, but at DQM we felt like the story of what Vans means to people in New York City can still be told through the prism of our Vans experience: we don't have pools to skate and we have snow on the ground for five months a year. We grew up finding a way to wear Vans that fit the style and climate of our city. I wanted to create a space where we can tell this story from the ground up; a place that's rooted in our local community and makes sense to New Yorkers."

The General will carry a curated selection of Vans footwear and apparel for men, women and kids; DQM apparel; and a small collection of DQM for VANS designed apparel and footwear available only at the New York store.

The Vans DQM General officially opens Thursday 9/15 at 93 Grand Street. Hours will be 11 am - 7 pm. Monday - Friday and 11 am - 6 pm Sundays. Ph. 212.226.7776. Follow us on Twitter @VANSDQM.

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