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The Run Up Melbourne Launch 1
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The Run Up - Melbourne Launch

Date: December 17 2007

By: Sneaker Freaker

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Creative lifestyle pioneer Upper Playground, in association with Melbourne's newest watering hole Rats Nest announces the release of The Run Up, a DVD featuring interviews with a variety of fine, graffiti and street artists, designers and photographers influencing the contemporary art scene. The Run Up is the second in a series of visual commentaries on today's art culture to be released by Upper Playground.

Featuring twenty-six of the most eminent artists of today, The Run Up, is a visual and historical representation of the contemporary art movement. Directors Shaun Roberts and Joey Garfield filmed the artists in a sequence of vignettes, where each segment reveals the artists visions and the inspirations behind their artwork. According to Roberts, "This film is a platform for artists to display their personal thoughts and creative philosophies." The stylistic choices made during production of this project are representative of the artists story." The Run Up is composed of one-on-one interviews with each artist and depicts their personal journeys in finding their artistic styles as well as creating a space for each of them within the art world. Additionally, The Run Up is one hundred percent independntly produced, an achievement that Roberts is most proud about. "It was an honor to be able to work with such a diverse group of talented people. It has been such a rich learning experience and I hope that the final product will serve to inspire and illuminate," says Roberts.

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With beats provided by Sneaker Freaker's own Hans DC and Mafia, not only can you look forward to being educated and enlightened by this extraordinary film, you will also find yourself nodding your head all night long to the ballistic beats and free flowing beers. Rats Nest is the newest spot to be seen this summer with awesome out door drinking areas perfect for Melbourne's hot balmy nights.

THE RUN UP PREMIERE
RATS NEST @ BEER DELUXE
FED SQUARE,
MELBOURNE CBD

MAFIA 6PM-9PM
THE RUN UP 9PM
HANS DC -STRAIGHT AFTER FILM

www.upperplayground.com 

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