In recent years, classic sports posters from the 1980s have taken on new lives, as a massive surge in demand has brought them back into the cultural conversation. The same five-dollar posters that were once plastered on bedroom walls have been displayed in prominent museums and art galleries – even fetching hundreds of thousands of dollars from collectors at art auctions. The most sought-after posters from this era portrayed childhood heroes dominating alternate universes and playing up outrageous superhero personas. Nike’s creative director, Peter Moore, was responsible for creating the genre back in the early-80s with the assistance of Seattle-based photographer Chuck Kuhn.
Interview: Nick Santora
Photos: Chuck Kuhn ©Nike