PUMA has been making waves recently. Jay-Z is now Team Big Cat, they signed two 2018 NBA draftees in Deandre Ayton and Marvin Bagley III, and now they've signed Walt Clyde Frazier to a lifetime contract.
In case you weren’t aware, Frazier was the one who put the German sportswear brand on the basketball map. Their collaboration resulted in the birth of the PUMA Clyde — the first-ever sneaker endorsed by an NBA player. After laying dormant for two decades, what better way for the Big Cat to announce their re-emergence in the basketball category than with a launch party that honours the greats and supports the rookies!
Held at PUMA Hoops HQ in Brooklyn, the sportswear brand sold 73 limited edition Clyde sneakers. Flick through the gallery to check out the scene.