If outsiders think the concept of ‘sneaker culture’ is hard to grasp, they should try get their heads around the antics that go on within it. Any industry hinged on hype sees micro-movements bubble and fizz-out every month, but add a rabbit warren of social media channels to that and things get a little wild.
Glued to our screens the whole year, we’ve seen more of these than we’d like to admit. Some trends had us leaping for the bandwagon; but for every DIY renaissance we love, there’s a pseudo-erotic sneaker ‘gram we’re just not ready for.
Some weird things happened in 2017. Here are some of our favourites, and some we think should stay this side of the New Year.