The sneakersphere’s technical arms race (foot race?) is as hotly contested as ever, and as we approach the end of decade, the big brands continue to break ground in the ongoing war for sneaker supremacy.
We’re living in the information age, so the modern sneakerhead isn’t after glorified gimmicks – they want creps that are lighter, faster, comfier and bouncier than ever before. The years 2010–2019 delivered just that – and so much more.
The industry was digitally disrupted, and our bank accounts were corrupted as a result. Here are the sneaker technologies that defined the decade.