Once we start seeing sneaker prices slashed, we all get a little silly and abandon our strictly drawn-up budgets. Major sneaker brands know this. They've clued onto the psychology behind Black Friday's markdown mania and craftily harnessed it.
Knowing our inhibitions and laces loosen in that post-Thanksgiving haze, brands will be dropping full-price new heat to distract from the discounts. Check out our round-up of what's releasing on retail's big weekend, plus try your luck at nabbing the KAWS x Air Jordan 4 and the 'Top 3 Gold' AJ1.
However, we're still all about the bargains here at Sneaker Freaker. We've done the hard work for you, combing through the Black Friday bricks to deliver you the weekend's 10 best sales.
Of course, be sure to check in with your favourite retailers as midnight strikes: sneaker Santa has been known to drop some coal-hot deals down stores' chimneys at the very last minute.