Boutique Japanese retailer BEAMS opened their first shop in 1976 and, over the course of their storied history, the brand has evolved into dozens of sub-brands like BEAMS PLUS, BEAMS BOY and BEAMS mini to cover countless aesthetics. Along the way, the BEAMS family have picked up countless collaborations across clothing, homewares, technology and, most importantly to us, sneakers. Some of BEAMS’ best sneaker collaborations date back to the early 2000s, and have steadily picked up the pace over the next two decades, before going all out for their 40th anniversary in 2016.
This highlight reel features just 10 of BEAMS’ sneaker colabs. It ranges from their most recent projects, plus some obscurities that never left Japan – which is the case for many of their releases.