Fresh from the launch of the Deerupt, Prophere and Kamanda nameplates, adidas Originals revealed their official next-big-thing franchise at a London launch event. Known as the P.O.D.SYSTEM, the modular concept uses a Torsion-like ‘Point of Deflection’ bridge to splice traditional EVA forefoot cushioning to a generously proportioned chunk of bouncy BOOST housed in the rear end. The new-gen fusion hints at a revitalised approach for adidas Originals as they examine ways to harness the collective power of collaborative energy.
Lena Groneck was a key member of the design team that developed the P.O.D SYSTEM concept. We spoke with Groneck, from her base at adidas HQ in Herzogenaurach, Germany, to hear about why the P.O.D.SYSTEM is all about finding beauty in the most unusual combinations.