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news

Swizz Beatz 'reethym Of Lite' Launch Pics

Date: July 27 2011

By: Sneaker Freaker

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Last week Reebok welcomed Swizz Beatz into the fam with an all-out extravaganza featuring some of hip hop's finest. Celebrating Swizz' new role as Creative Director for the classic 'Bok brand, Lloyd Banks joined the Kamikaze creator onstage for an intimate jam. Taking place at NY's Escape space, Hennesey made sure the booze was flowing thick and fast with plenty of Reebok-inspired cocktails on offer. Guests sipped Hennessy Classic Lites and Modern Lites, but it was the Reethym of Lite and Kamikaze cocktails that really kept the VIPs jumping. And what a VIP list – Pharrell Williams, Diddy, Jay Z, Beyonce, Alicia Keys and Noreaga were just some of the famous faces in the crowd. Where was our invite Reebok? Check out some of the party pics below, and cop a sneak peek at some of the new range you can expect from werclassic.com, all thanks to Mr Beatz. Peep the video below!

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