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Still the King: LeBron James Tops NBA's Highest-Paid Player List Again

Date: February 14 2019

By: Boon Mark Souphanh

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New kingdom, same crown — LeBron James is still the NBA's highest-paid player, topping the earnings list for the fifth-consecutive year with $88.7 million, according to Forbes.

Unsurprisingly, $53 million of that was made off the court, with his lucrative Nike deal the main contributor.

The King’s other non-salary profits came via other endorsements with Coca-Cola and Beats By Dre, as well as revenue from his Hollywood production company SpringHill Entertainment. His investment in the Blaze Pizza company was also cited as a key source of income.

Overall, players on the NBA’s rich list are getting richer, with the top 10 earners making $180 million more compared to five years ago.

Rounding out top five were Golden State Warriors Steph Curry ($79.5 million) and Kevin Durant ($65 million), Oklahoma City Thunder’s Russell Westbrook ($53.7 million), and Houston Rocket James Harden ($47.4 million). Surprisingly, Kyrie Irving missed out on a spot in the top five despite having the second-highest selling sneaker.

Looks like it’s going to be a while before ‘Bron loses the throne.

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