Converse are set to open their very first Australian concept store in Melbourne this November. To spread the news they're shooting a new promo campaign this weekend and want you to take a leading role! Rock up at the Melbourne Central Shot Tower on either Friday October 7th 12-8pm or Saturday October 8th 10am-6pm to get your photo added to the Converse 'Human Chain'. You don't need to be wearing Converse to get involved... line up and spread em'! The first 100 on each day will receive Converse grab bags and if your photo's used in the final campaign you'll score a bonus product pack. There's also going to be a skill tester brimming with Chuck Taylors on hand if you really want to push your luck. Hit up facebook for all the event details.