THURSDAY NOVEMBER 19TH 2009 – 20.00PM / SOLEBOX
CELEBRATE THE RELEASE OF THE SOLEBOX PUMP, THE 20th ANNIVERSARY OF REEBOK'S 'THE PUMP' AND THE UNVEILING OF THE NEVERBEFORE SEEN 'THE PUMP VIRUS' WITH THE ARTISTS HERMANN AUGUST WEIZENEGGER, HIKMET SUGOER, NEWSKOOLDISLPLAY, R.K.D.U.
Have you ever asked yourself how Dee Brown and Michael Chang did it? The answer will be revealed during our celebration of the 20th anniversary of the iconic PUMP shoe. In 1989, while working on the first PUMP model, an energetic PUMP VIRUS escaped the laboratory in Massachusetts/US. The PUMP VIRUS quickly spread all over the athletic community first in the US. Four years after 20 million people were “pumped up” and infected by the power of the PUMP VIRUS.