Sweden's shoe mecca, Sneakersnstuff have been kicking goals with their crazy collaborations with Reebok lately and now they're taking some well-deserved time to check back in with number one. After a lot of preparation and a few T-shirt releases here and there, SNS have launched their own fully fledged house brand of apparel. Perhaps surprisingly, the debut collection pares back the eccentricity, with tidy jackets and parkas, plus some nice tees that hold off on colour splurging. We're really digging the jumper and hoodie side of things in particular, tight stuff. Nice start, SNS! You can grab the range here.