Name: DJ Khaled
Brand of choice: Jordan
Staple pair: Air Jordan 3 (Sport Blue)
Surprises: Reebok Kamikaze II, Gold and silver Pumas
People are all too quick to criticize notions they cannot understand. DJ Khaled is a daily recipient of sticky Haterade showers from keyboard-toting trolls who are enraged by his continued success and ubiquity in the hip hop world, which they believe has come despite a distinct lack of perceptible musical skill. Khaled isn't phased, though, he washes that envy juice off in his experience shower with piping hot mineral water imported from the Bahamas. Ya see, Khaled's mastery doesn't come on the mic or behind the boards, it's in the fatness of his phone contact list – he's a supreme connector of talent, and he gets the hook-ups that matter. That's how he has become a major player in the sneakersphere on planet Instagram. His taste is, you might say, selective, and it hasn't changed A LOT in over a decade. He basically only wears Jordans. He's an unashamed hypebeast (note: Khaled is not ashamed of anything in his life), and is regularly seen flexing factory-fresh pairs of Js before anyone else, usually posing pretending (or perhaps truly believing) his sneaker is a phone.
His fashion sense to anyone who is accustomed to leaving their household ever is objectively atrocious – if it wasn't for the queue-overnight retro sneaks on his feet you could be forgiven for thinking the only disc he spins is World of Warcraft. But we still have to check up on him daily because you never know what fresh heat he will be harbouring; does he have the holiday Jordan 11 in March already? Did he get that #rare friends and family release gifted to music star/baller?
If you love retro ball sneaks, then you must be up DJ Khaled's Instagram, because when it comes to collecting Js, he the best. Be smart, be loyal, be grateful, kiss the ring and love this modern renaissance man, because he isn't going anywhere soon. Also, don't litter!